Growing up, I watched both of my parents dedicate themselves to their careers. As mechanical engineers, they devoted their time to a large company with big projects and tight deadlines.

Even as he woke up every day to go work for someone else, my dad taught me from a young age that the best boss to have is yourself. He instilled in me the importance of being self-employed, even though he himself was doing the opposite.

But then, one day … he decided to take the leap.

Dad had made the decision to go from working as an employee at a big engineering company, to start up his own small mechanical engineering firm.

I was 10 years old, and I watched with pride as my parents cleared out the upstairs guest room to transform it into dad’s home office. With a wrap-around oak desk and two computer monitors, my dad smiled at me as he said, “this is it, Jess! This is where it will all happen”.

A few days later, his business cards came in the mail and he proudly displayed them at the corner of the oak desk.

I was happy for him. For following his own advice. For taking the leap.

At first, it was an exciting endeavor. He was positive and determined.

I’d come home from school in the afternoon and run upstairs to give him a hug before going to my room to start homework. I loved having him home and being in the front row for the creation of his business.

But then, as the months rolled on, things started to change.

Dad became stressed and irritable. There would be days when I’d run upstairs and the door to his home office would be closed.

After eight months, I woke up on a Monday and saw dad putting on a tie and packing up his lunch in the kitchen.

“Dad? What are you doing?” I asked, confused.

“Going back to work, honey.” He answered. “I had to close the business.”

My heart sunk.

I watched his eyes well up as he gave me a reassuring half-smile to let me know that it was going to be okay.


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Fast-forward to my adulthood. To my first time in the entrepreneurial world. To my mental determination to succeed, but with a subconcious mindset of sabotage.

I didn’t know it at the time, but this experience has been hindering my entrepreneurial endeavors for YEARS.

I didn’t think it was fair … it’s not fair for ME to be able to be a successful entrepreneur. To do what I love. To make money from something that sets my soul on fire.

Because why do I deserve to reach entrepreneurial success when so many others DON’T?

If my dad can’t make it – I don’t deserve to.

If so many others have to settle – I have to settle too.

I’m just not worth it.



Seriously, stop it.

Stop with the bullsh*t STORY.

The story that you’ve been telling yourself (whether consciously or not) is a complete LIE.

And once you realize that your entire back story is just a lie … you can set yourself free.

Because as soon as I realized that this STORY had been sabotaging my own success, everything changed.

The TRUTH is …

You deserve to reach all of your wildest dreams and goals.

You don’t have to settle for a less-than perfect business and life.

You are worthy of creating everything you can imagine.

Fire your story. Hire the truth.

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Jessica DeBry shows women how to quit the job they hate and build a business they LOVE. As an Online Business Mentor, Jessica teaches female entrepreneurs worldwide how to get sh*t done, monetize themselves, and build their brand, so that they can ultimately transform their #SideHustle into Solopreneur Success. After doing everything “right” and following the traditional school-to-corporate path, she found herself craving more out of life. After 15-months side hustlin’ with her online business (while still working full-time), she quit her 9-5 for good and now shows others how to do the same. Click here to learn more about Jessica.
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